eq668 is committed to protecting the personal data of every player on the platform. This Privacy Policy explains exactly what information we collect, how we use it, who we share it with, and what rights you have over your own data.
This Privacy Policy ("Policy") describes how eq668 ("eq668", "we", "us", "our") collects, processes, stores, and protects the personal data of individuals ("you", "Player", "User") who register accounts on or otherwise interact with the eq668 platform, accessible at eq668.bio.
eq668 takes data privacy seriously. As a platform specifically serving English-speaking players in Pakistan, we are mindful of our obligations to handle personal information — including Pakistani CNIC data, mobile numbers, and financial transaction records — with the highest standard of care. This Policy is designed to give you clear, honest information about our data practices so you can make informed decisions about your account.
This Policy should be read alongside the eq668 Terms & Conditions and Responsible Gaming Policy, both of which are incorporated by reference. By registering an account on eq668 or by continuing to use the platform after this Policy has been updated, you acknowledge that you have read and understood its contents.
If you have questions about any aspect of this Policy or wish to exercise your data rights, contact the eq668 Data Protection team at [email protected] at any time.
For the purposes of this Privacy Policy, eq668 acts as the data controller in respect of personal data collected from players using the eq668 platform. As data controller, eq668 determines the purposes for which and the means by which personal data is processed.
eq668 operates under an international gaming licence and maintains compliance with the data protection requirements of its licensing jurisdiction. Where eq668 engages third-party service providers to process data on its behalf — such as payment processors, identity verification providers, and game studios — those parties act as data processors under contractual arrangements that restrict their use of player data to the specific services they provide to eq668.
eq668 collects personal data through several channels: directly from you during registration and account management, automatically through your use of the platform, and from third-party service providers involved in identity verification and payment processing. The categories of personal data we collect are set out below.
| Data Category | Examples | Source |
|---|---|---|
| Identity Data | Name, DOB, CNIC number | Provided by you |
| Contact Data | Email, mobile, address | Provided by you |
| Financial Data | JazzCash, EasyPaisa, bank details | You & payment providers |
| Gaming Data | Bet history, session logs | Automatically generated |
| Technical Data | IP address, device type | Automatically collected |
| KYC Data | CNIC copy, selfie, proof of address | You & verification partners |
eq668 uses the personal data described in Section 3 for the following purposes. We do not use your data for any purpose incompatible with those listed below without first obtaining your explicit consent.
Your registration and identity data is used to create and maintain your eq668 account, verify your eligibility (including the 21+ age requirement), process your deposits and withdrawals in PKR, and provide you with access to all platform features including the sportsbook, live casino, and slot games.
eq668 is required under its international gaming licence to maintain detailed records of player identity, transactions, and gaming activity. This data is used to fulfil anti-money-laundering (AML) obligations, Know Your Customer (KYC) requirements, and responsible gaming monitoring duties. We retain this data for as long as required by applicable regulatory standards.
Technical and device data, along with transaction records, are analysed to detect and prevent fraudulent activity, unauthorised account access, bonus abuse, and multi-accounting. Where fraud is suspected, relevant data may be shared with law enforcement or regulatory bodies as described in Section 6.
Communications data — including support ticket content and live chat transcripts — is used to respond to your queries, resolve disputes, and improve the quality of eq668's customer service. Support records are retained for a minimum of two years to assist with dispute resolution and regulatory inquiries.
Gaming activity data and responsible gaming tool settings are used to monitor for indicators of problematic gambling behaviour, enforce player-set limits and self-exclusion periods, and fulfil eq668's duty of care obligations under its gaming licence. This monitoring is a licensing requirement and cannot be opted out of.
Where you have provided explicit consent to receive marketing communications, eq668 may use your contact data to send promotional offers, bonus notifications, and platform updates relevant to your gaming interests. You may withdraw consent to marketing communications at any time by updating your account preferences or contacting the support team. Withdrawal of marketing consent does not affect the lawfulness of processing carried out prior to withdrawal.
Aggregated, anonymised gaming and technical data is used for internal analytics to improve platform performance, user experience, game selection, and promotional relevance. This data cannot be used to identify individual players.
eq668 processes personal data on the following legal bases, depending on the specific processing activity:
eq668 does not sell, rent, or trade your personal data to any third party for commercial purposes. Your data is shared only in the specific circumstances described below, and always subject to appropriate contractual protections or legal obligations.
To process deposits and withdrawals, eq668 shares relevant transaction and identity data with payment service providers including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, Mastercard, and USDT processing partners. These providers receive only the minimum data necessary to complete the requested transaction and are contractually prohibited from using eq668 player data for their own marketing or analytics purposes.
eq668 works with certified third-party KYC and identity verification providers to process CNIC documents, perform liveness checks, and confirm proof-of-address documentation. These providers process your identity data as data processors under strict contractual terms and are certified to relevant international data security standards.
Third-party game studios that supply live casino, slot, and other gaming content to eq668 may receive limited session and technical data necessary to deliver and certify their games. These providers do not receive your identity or financial data and are contractually bound to use session data solely for game delivery and certification purposes.
eq668 may be required to disclose player data to its licensing regulator, financial intelligence units, or law enforcement agencies where required by applicable law, court order, or regulatory directive. In such cases, eq668 will disclose only the data specifically required by the relevant legal obligation and will notify the affected player where legally permitted to do so.
In the event of a merger, acquisition, or sale of all or a substantial part of eq668's assets, player data may be transferred to the acquiring entity as part of that transaction. Affected players will be notified of any such transfer and the Privacy Policy of the acquiring entity prior to their data being subject to different terms.
eq668 is operated under an international gaming licence and some of its service providers — including identity verification partners and game studios — may be located outside of Pakistan. As a result, your personal data may be transferred to and processed in countries other than Pakistan.
Where such international transfers occur, eq668 ensures that appropriate safeguards are in place to protect your data, including standard contractual clauses, binding corporate rules, or transfers to jurisdictions that have been assessed as providing an adequate level of data protection. eq668 does not transfer player data to jurisdictions that lack recognised data protection standards without implementing compensating technical and contractual safeguards.
eq668 retains personal data for as long as is necessary to fulfil the purposes described in this Policy, including compliance with legal, regulatory, and licensing obligations. The retention periods applicable to the main categories of player data are as follows:
After the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where anonymised data is retained for analytics purposes, it can no longer be used to identify any individual player.
eq668 uses cookies and similar tracking technologies on the platform to ensure the website functions correctly, to secure player sessions, and to understand how the platform is used so we can continue improving it.
You can manage your cookie preferences through the eq668 cookie consent banner displayed on your first visit to the platform. You may also configure your browser to reject non-essential cookies at any time; however, disabling strictly necessary cookies will prevent you from accessing your eq668 account. Instructions for managing cookies in major browsers are available through your browser's help documentation.
Subject to applicable law and regulatory restrictions, you have the following rights in respect of your personal data held by eq668. To exercise any of these rights, contact the eq668 Data Protection team at [email protected]. eq668 will respond to all verifiable data rights requests within 30 calendar days.
eq668 is strictly an adult platform. The minimum age to register and use the eq668 platform is 21 years. eq668 does not knowingly collect or process personal data from individuals under the age of 21.
If eq668 discovers or is notified that personal data has been collected from a person under 21, the relevant account will be immediately suspended, all data associated with that account will be securely deleted (subject to any mandatory regulatory retention obligations), and any funds in the account will be handled in accordance with eq668's underage access procedures and licensing requirements.
If you believe that a person under 21 has registered an eq668 account, please notify the eq668 support team at [email protected] immediately.
eq668 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Key security measures in place on the eq668 platform include:
Despite these measures, no online platform can guarantee absolute security. In the event of a data breach affecting your personal data, eq668 will notify affected players and relevant regulatory authorities within the timeframes required by applicable law.
The eq668 platform may contain references to third-party game studios and payment providers. eq668 is not responsible for the privacy practices or content of any third-party services. This Privacy Policy applies solely to personal data collected and processed by eq668 in connection with the eq668 platform. We encourage you to review the privacy policies of any third-party services you interact with independently of the eq668 platform.
eq668 reserves the right to update this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, platform features, or data processing practices. When material changes are made, eq668 will notify registered players via email to the address on their account, and/or by a prominent notice on the platform, no less than seven (7) calendar days before the revised Policy takes effect.
The current version of this Privacy Policy is always accessible at eq668.bio/privacy-policy. The "Effective Date" at the top of this page indicates when the most recent version came into force. Your continued use of the eq668 platform after the effective date of any update constitutes acceptance of the revised Policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way eq668 handles your personal data, please contact the eq668 Data Protection team through the following channel:
eq668 aims to respond to all privacy-related enquiries within 5 business days. For formal data rights requests, the statutory response period is 30 calendar days from receipt of a verifiable request.
If you are not satisfied with eq668's response to a privacy concern, you have the right to escalate the matter to the data protection authority of the relevant licensing jurisdiction or to seek independent legal advice.
eq668 respects your rights over your personal data. Here is a quick summary of what you can request at any time by contacting [email protected].
Request a full copy of all personal data eq668 holds about you, including how it is used.
Correct any inaccurate or out-of-date personal information held on your eq668 account.
Request deletion of your data, subject to mandatory regulatory retention obligations.
Ask eq668 to pause processing of your data in certain circumstances while queries are resolved.
Receive a machine-readable copy of your data to transfer to another service provider.
Object to marketing communications or processing based on legitimate interests at any time.
Beyond the legal requirements, eq668 has made these core commitments to every player on the platform.
eq668 will never sell, rent, or trade your personal data to third-party advertisers, data brokers, or any commercial entity. Your information stays within the eq668 ecosystem and its necessary service providers.
Every data exchange between your device and the eq668 platform — from login to deposits to KYC uploads — is protected by 256-bit SSL encryption, the same standard used by major international banks.
Access to player personal data within eq668 is restricted to authorised personnel on a strict need-to-know basis, with comprehensive access logging and regular internal audits to enforce compliance.
eq668 processes player data in compliance with the data protection requirements of its international gaming licence. KYC and transaction records are retained for the minimum periods required by AML regulations.
In the unlikely event of a data security incident affecting your personal data, eq668 is committed to notifying affected players and the relevant regulatory authorities within the timeframes required by applicable law.
The eq668 Data Protection team responds to all privacy queries and formal data rights requests within 5 business days, with statutory data rights responses completed within 30 calendar days of a verified request.
Now that you understand how eq668 handles your personal data, you can register your account and enjoy PSL cricket betting, live casino games, 1,200+ slots, and more — all in PKR, with your privacy fully protected. Players must be 21 years or older.
Must be 21 or older. Play responsibly. Your data is protected under this Privacy Policy.